Artificial Intelligence - The ::esther:: initiative – Henry Schein

This represents almost four years of strategic reimagining of digital customer engagement, blending technological innovation with human-centric design.

Inspired by the legacy of Esther Schein, the co-founder's wife, who embodied authentic communication, the company envisioned a virtual assistant that transcends traditional user interfaces.

::esther:: the system aims to provide healthcare professionals and internal culture with intelligent, predictive recommendations that support their daily operations, strategic forecasting planning, and creative content generation.

By analyzing individual customer behaviors and broader population trends, it became far more than just a technological tool, it became a sophisticated platform leveraging deep personalization through multi-layered data insights.

Going beyond mere technological implementation, ::esther:: is not just a technology platform; it's a vision of a “digital soul” that can genuinely understand and support human professional experiences. ::esther:: understands natural language, mimics human conversation patterns, and offers personalized guidance across various interaction modes.

It represents a strategic reimagining of customer engagement, breaking down internal organizational silos and creating a flexible "Global Brand Operating System" that can adapt to changing business landscapes.

The goal is ambitious yet clear, to create an intelligent, empathetic digital ecosystem that supports healthcare professional’s complex needs while maintaining the warmth of personal interaction.