Overview

Company: Henry Schein (HS), a worldwide distributor of medical and dental supplies including vaccines, pharmaceuticals, financial services, and equipment. Founded in 1932 with a global revenue of $12.3B (2023).

Business Category: Healthcare (B2B)

Challenge: How to create global consistency, yet locally customizable, engaging experiences through HS websites involved in the Global eCommerce Platform (GEP) rollout, across multiple divisions and brands. HS has a presence in 33 countries and owns 200 brands.

Solution: A Global “Brand Operating System” (BOS) with an embedded artificial intelligence digital soul called Esther. By viewing a brand as an operating system, it can be adapted to meet changing business needs “glocally”. This means acting with a combination of global and local perspectives, requiring the brand experience to be responsive and iterative.

Mission: To provide a universally accessible and useful source of truth across teams, brands, and touchpoints.

BOS Pillars: Visual Language - Tone of Voice - Design System