GEP Visual Language

The Visual Language aspires to be fresh and modern, presenting content with clarity while appealing to Gen Z - Y but being relevant to Gen X and Baby Boomer audiences. Through sensible simplicity, it creates a unique identity that sets the brand apart.

The language creates distinctive visual narratives by transforming photography and boldly illustrating complex concepts. This approach extends into a modular mindset that integrates with the Design System, ensuring harmony and consistency across global and local applications.

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Results:
Successfully developed and implemented a comprehensive visual language framework that modernized Henry Schein's digital presence across generations. The system delivered:

• A fresh, distinctive brand identity that resonates with Gen Z through Baby Boomer audiences

• A simplified yet powerful visual narrative system that transforms complex concepts into engaging stories

• A modular design approach that ensures global consistency while enabling local adaptability

• Integration with the Design System, establishing cohesive standards across all digital touchpoints

• Enhanced brand differentiation through strategic photography transformation and bold illustrative elements

Role:
Ideation
Design and Creative Direction
Development

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GEP Brand Operating System (BOS)
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GEP Tone of Voice