Photography

As healthcare evolves into uncharted territory, a new visual direction and enhanced mission needed to happen to support this digital transformation. Moving beyond the traditionally sterile and clinical appearances, fresh perspectives emerge through the thoughtful integration of color, light, and space, keeping the human element at the core.

Photography plays an essential role in this evolution, particularly within the Henry Schein Global eCommerce Platform (GEP) Visual Language, where imagery facilitates product identification and encourages meaningful content engagement.

This visual approach serves as an integral part of the brand experience, fostering lasting, authentic relationships between Henry Schein and its customers. Drawing inspiration from art that provokes wonder and pushes the boundaries of human perception, the narratives unfold through simple elements that examine the intersection of humanity, present reality, and future possibilities.

To realize this vision called “Spark of the Future”, a careful selection process was undertaken in partnership with digital agency Code and Theory, culminating in the choice of Mamadi Doumbouya, a renowned New York City-based photographer from Guinea, West Africa. Specializing in portraiture, lifestyle, and storytelling, Doumbouya's work reflects his passion and draws inspiration from the diverse people he encounters and places he explores, perfectly aligning with the brand's transformative direction.